You've probably noticed a lot of people wearing pink lately. October is Breast Cancer Awareness month, and the Guild Wars community is getting in on the act.

It's all well and good to sport a little bit of pink on your clothing, but it's even more fun to jump in and help out. The Gaming World Entertainment Network is doing just that by hosting Pink Day in LA today. The group is taking over the Lion's Arch international districts of Guild Wars in an event that will raise money for the Canadian Cancer Society and distribute a mountain of great prizes to participants. Prizes are both in-game and real-world, and several real-world prizes are non-Guild-Wars-related, so even if you're not a fan of the game, you can still participate.

A donation of $10 to the Canadian Cancer Society counts as your entry in the prize drawing, so check out all of the information on the Pink Day in LA site. The front page has a donation button and simple instructions about how to make sure you are entered after you donate. The event itself is from noon until 6 p.m. MST in the international districts of Lion's Arch, so don't miss out!

Finally, if you really want to get into the spirit of things, ArenaNet has a bonus for you. The developers have created a special pink dye vendor to hang out in LA during the event, so be sure to pay a visit while you're there!